Chitral being situated in the northern most corner of Pakistan remains cut off from rest of the country in winter season for about 5 months but it does not shake the warmness of the heart of the people. They need no reason to celebrate which can be acknowledged by the different colorful festivals portraying unique culture and way of life of the people of Chitral.
After long severe winters, the arrival of spring is celebrated on 21 March by Ismailis called Nauroze with great enthusiasm and zeal.
The three Kalash valleys of Bumburate, Birir and Rumbur celebrate the Joshi festival in mid-May. Joshi is a four day festival and the most unique part of the festival is announcing the chosen life partner. This festival has been a great attraction to tourists around the world.
The adventurous Shandur polo match is held in July every year at the highest polo ground of the earth followed by traditional music which adds remarkable credit to the event. This is not the only sport event but Jashn-e-Chitral- a week-long festival celebrated in mid-September every year, and Boroghol Festival in July also features different events including swimming across torrential rivers, rock climbing, wild mountain polo , horse races and BuzKashi, yak race and yak polo, traditional wrestling and tug of war, shot puts as well as traditional dancing and singing.
No festival is complete without music and sports activity in it. It doesn’t require any age limit to be a part of celebration because people of Chitral are sportsmen at heart.
People meet at these festivals and renew acquaintances. All the participants and spectators cheer and celebrate together. The festivals play an important role to keep the traditions intact as they bring together musicians, sportsmen and local residents to represent their culture and exhibit their strong connection with each other.
Chitral has an enormous potential of tourism ranging from cultural and heritage to hiking and ecotourism. Tourism potential in Chitral is no secret and the beautiful landscape and the unique cultural heritage give the valley a competitive advantage in attracting tourists.